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Suzanne Julin’s new book, A Marvelous Hundred Square Miles: Black Hills Tourism, 1880-1941 has just been released by the South Dakota State Historical Society Press.
In order to celebrate this new book, we’re going to run a short serialization over the next week or so, just to give you a taste of the book.
In 1941, as the Great Depression came to a close, the South Dakota State Highway Commission issued an advertisement that invoked the names of Wild Bill Hickok and Calamity Jane and promised visitors petrified forests, gold mines, caves, and wild animals. “Cool Nights, No Mosquitos,” the ad declared, touting the climate and the ambiance of the Black Hills. For hundreds of thousands of tourists during the period between the World Wars, this region was the place where the West began. Its tourism industry was born decades earlier, however, as entrepreneurial visionaries in the Black Hills began to work to attract travelers. In the years before the end of World War I, tourism in the Black Hills was unorganized, largely unadvertised, and dependent on natural resources and nearby populations for its clientele. By the time the war ended, tourism in the Black Hills would be on the cusp of dramatic changes.
The Black Hills constitute a range of mountains in western South Dakota and eastern Wyoming, covering an area about fifty miles wide and a little over one hundred miles long. The ponderosa pines common the slopes make the hills look black from a distance, and the Lakotas gave them the name Paha Sapa, “Hills that are Black.” These are the highest mountains east of the Rockies. Harney Peak, the tallest summit, reaches an elevation of 7,242 feet. Perhaps the most unusual feature of the area’s geography is its setting; surrounded by sparsely populated grasslands of the northern Great Plains, the Black Hills looks and feels like a forested oasis in an enormous, empty land. Indeed, it seems a rare and “marvelous hundred square miles” to the weary traveler.
The history of tourism development in the Black Hills through the end of World War I mirrors the growth of that industry in the United States. Early pleasure travel in the British colonies in America and in the new United States consisted mainly of health-related trips and included visits to natural hot-water spas at places like Saratoga Springs, New York, and White Sulphur Springs, West Virginia. As roads improved and greater numbers of people could reach the sites, many of these locations began to provide accommodations that attratced affluent citizens who could imitate the social life in the great spas of Europe. In the 1820s, the rise of the market economy and industrial technology led to increased wealth and better transportation systems, and more people could travel to more places. Railroad expansion after the Civil War made economical travel even more widely available, and the completion of the transcontinental railroad in 1869 opened up pleasure trips to the West–at least for those who could afford them. This trajectory of tourism development, with some variations, was repeated in the Black Hills of South Dakota between 1879 and 1918.
That’s it for today, but we’ll have more from A Marvelous Hundred Square Miles over the next week or so.